Educational or Promotional Materials

Educational and promotional materials about health products or care are developed by gathering, organizing, interpreting and presenting information in a manner appropriate for the target audience. These materials include:

    • promotional items for pharmaceutical product marketing
    • continuing education material for professionals (e.g. slide decks, webinars)
    • patient education brochures
    • website content
    • newsletters

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The bitterness of poor quality remains long after the sweetness of low price is forgotten.

Benjamin Franklin